Barry Callebaut opens Chocolate Academy in Russia
Based in Zurich, Switzerland, Barry Callebaut, manufacturer of high quality cocoa and chocolate products, has opened its first Chocolate Academy in Chekov, near Moscow.
The Chocolate Academy offers a diverse range of seminars, demonstrations, theoretical courses and practical workshops designed to inspire artisans and culinary professionals, including pastry chefs, confectioners, bakers and caterers.
The training center is located on the premises of the Barry Callebaut chocolate factory in Chekhov, 60 km south of Moscow. Barry Callebaut now has a network of 12 Chocolate Academies worldwide.
Russia: A fast-growing chocolate market
The Russian chocolate market offers the largest growth potential in Eastern Europe. Business intelligence provider Euromonitor expects the Russian chocolate confectionery market to grow yearly on average 15.3% in value and 5.4% in volume between 2007 and 2012; this compares with a 2-3% growth rate for the global chocolate market.
"We are on track to triple our sales in Russia within the next three years. We see good demand from industrial and Gourmet customers. Growth in the chocolate market is defined by a shift in consumer preference towards high-quality premium products. Our Chocolate Academy responds to this trend by helping chefs enhance their chocolate-making skills. Russia's middle class is expanding rapidly - also outside the urban centers of Moscow and St Petersburg. This is leading to a strong increase in the country's overall chocolate consumption," says Filip De Reymaeker, Vice President Eastern Europe at Barry Callebaut.